First Look: Lana Del Rey Sultry in Pink Angora for H&M’s Fall 2012 Ad Campaign

| 17 July , 2012 | 1 Reply

Here’s our first look at sultry songbird Lana Del Rey’s upcoming campaign for H&M’s Fall 2012 season, which has been in rumour overdrive since earlier this year thanks to WWD. The new global campaign will feature the retro inspired Del Rey, as photographed by Inez van Lamsweerde and Vinoodh Matadin, also release a cover of “Blue Velvet” for a mini-film that will be released on on September 19th. Inspired by Del Rey’s look, H&M’s creative director, Donald Schneider shared, that the”mood is very LA Noir” as we see Del Rey wearing a pale pink angora blend sweater looking very much like a screen siren from the fifties.

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