Eva Longoria is super happy on the cover of Lucky Magazine’s September 2012 issue as revealed by WWD in an article all about the “September” issues and back in 2007, Vogue magazine released a whopping 727 ad pages in it’s September issue … that’s a lot of adverts!
This September, Vogue who had their best September issue since 2008, sees an increase of 13% from 2011 and Allure had it’s best September in four years up 14% from 2011.
Other titles were flat or saw declines: Vanity Fair had 2.5 percent less pages (222), and W dropped to 246, or 4 percent. Glamour, which underwent a redesign in March, lost 35 pages to 205, a 16 percent decrease. Lucky, with a relatively new publisher in Marcy Bloom, had a “challenging” September, in the words of a spokeswoman. The magazine’s pages fell to 136, a 26 percent decline. McEwen’s Self had 90 pages in all, or 6 percent off from last year, though it officially overtook its chief competitor, Shape, which had 77 pages, a 22 percent drop from last September.
At Hearst, Clinton had good reason to be upbeat. Elle magazine is now the top dog at the Tower, beating sister title Harper’s Bazaar — up 12 percent to 400 pages versus Bazaar’s 17 percent rise to 360; for both, it is their largest haul since 2008. Like Vogue, Elle is describing it as its biggest September ever in terms of total pages, including editorial. Thanks to the addition of its @Work supplement, Marie Claire can boast of its largest ad count ever at 237, a 23 percent rise. Town & Country, under new publisher Valerie Salembier for a little over a year, saw a 6 percent uptick to 99 pages — the magazine, though, is still struggling to reach its heights from the first half of the decade, when it could boast over 150 pages in ads, according to MIN.
It’s an interesting read, if you have a WWD subscription I recommend you have a read, wonder what our titles are doing this September as compared to 2011.
Lucky Magazine currently has Kelly Clarkson on the cover, you can read about her here, bring on more September covers!
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Category: Glossy News