Myer took brand ambassadors, Jennifer Hawkins, Jessica Hart and Kris Smith off to the Pilansberg National Park in South Africa for their Spring/Summer 2012/13 Designer Collection catalogue shoot and it’s fantastic! Jen and Jess shared their awe of the photoshoot location tweeting out behind the scenes photos as they mingled with lions, giraffes, elephants and wild cats showcasing the designer collection against the rugged and resplendent South African landscape as their backdrop.
The campaign photographed by Will Davidson and styled by Naomi Smith featuring a range of renowned Australian Designers including; sass & bide, Ellery, Fleur Wood, Manning Cartell, Jayson Brunsdon, Nicola Finetti, Morrison, Aurelio Costarella and Toni Maticevski.
Jennifer Hawkins shared this in a statement about the experience:
“It was a wonderful opportunity for Myer to be shooting the Spring Summer 2012/13 campaign in such a striking and inspirational location. The Spring Summer fashion is fun and exciting with the use of bright and vibrant colours and patterns, I know that the Myer customers are going to love it.”
And Jess Hart who traveled from New York shared her excitement:
‘I was so excited to be in South Africa shooting the Myer Spring Summer campaign. I’d been there before and it is beautiful. South Africa has a combination of nature, wildlife, adventure, & culture. I wish I could have spent more time there.”
New Designer Collections video:
Behind the Scenes video:
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Category: Ad Campaigns