Behind the Scenes: Penelope Cruz is the Leading Lady For the 2013 Campari Calendar

| 1 August , 2012 | 1 Reply

Campari have revealed overnight that their new leading lady for the 2013 Campari Calendar is Penelope Cruz and they have released these beautiful behind the scenes photos of Penelope working with Paris-based fashion photographer, Kristian Shculler. Penelope shared in a statement:

“The Campari Calendar consistently works with talented and creative teams and photographers to produce world-class imagery. I have really enjoyed working in this project for one of the world’s most iconic brands, particularly with such an amazing history attached to it. I really feel that Campari fans across the globe will love the imagery when they see the finished Calendar, the theme in itself is intense, captivating and chic.”

Penelope is the 14th start to feature in the world renowned Calendar, following in the footsteps of previous Campari Calendar girls such as; Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.

Photographer Kristian Schuller was honoured to be asked to photograph the 14th edition calendar, sharing:

“Photographing the 2013 Campari Calendar is simply incredible and a totally unique challenge. Campari has a history of creating powerful and visually-stunning imagery, both in its advertising campaigns and the Calendar.  My intention was to continue this story of success by pushing the boundaries even further which I feel we have achieved. It is magnificent to work with someone as talented as Penelope, who truly embodied the theme for the latest edition of the Calendar by bringing her flair and versatility to the set.”

Look at all those beautiful red dresses and shoes … I cannot wait to see the the final imagery, if you missed Milla Jovovich’s 2012 calendar, you can view it here and we will have to hold onto our hats and wait until Fall when the calendar will be unveiled at a red carpet party in Milan.

Love
Sassi
Your Pop Culture Gossip Girl

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