David Jones have released their Spring/Summer 2012 Brand Book featuring brand ambassador Miranda Kerr, photographed in Broome by renowned photographers Nicole Bentley and Hugh Stewart. This season is all about celebrating Australian Designers for David Jones, inspiring you to dream of travelling whether it’s to St Tropez, Africa, Bondi or Broome, “fashion is all about the escape capsule wardrobe,” says Sophie Clark, David Jones General Manager Womenswear.
A special mention goes to this image of Miranda wearing a piece from Megan Gale’s Isola Swimwear Collection, stay tuned for our interview with Megan for her Spring/Summer 2012 collection.
The key trends this season you need to start thinking about are:
Riviera Dreaming: This season, designers have the Côte d’Azur on the brain. Jane Birkin in Cannes in 1969 is your muse. Be inspired by the dress over pants trend, as seen on the international runways, and layer a cream Trelise Cooper crochet dress over a pair of cropped white pants by Bassike. Get colour savvy: navy and white are punctuated by accents of jade, ochre, turquoise and red. For a more modern nautical look, forgo the traditional ‘Breton’ navy and white stripe in place of vibrant, eye-catching lines. Key wardrobe essentials to take note of include the relaxed blazer, full skirt and striped jersey dress.
Craft Works: This season, it’s time to join the fashion tribe as style gets a shot of globetrotting adventure with safari colours and eye popping tribal patterns. Designers have turned to North Africa for print and colour inspiration. Welcome the return of earthy, sandy hues inspired by nature. Brown is back, along with tones of cinnamon, sand, tangerine and terracotta. Turn to EP by Easton Pearson for sweet sundresses in tribal prints. Zimmermann also offers artisanal mesh knits. Jump on the printed pant trend with Gary Bigeni’s geometric patterned trousers. To finish your look, accessorise with a Gregory Ladner hat or scarf.
That Seventies Show: Let the bright in: jewel colours make a brilliant return this summer. Imagine Bianca Jagger in her Studio 54 days, long and languid, in a white trouser suit or halter neck dress. Your destination is Boogie Wonderland. Embrace Jagger’s love of vibrant print and colour, with an exotic and oriental twist. Sit poolside with a floor skimming maxi in magenta or an all in one jumpsuit in jade. Pump up the glamour by dressing a sun-kissed décolleté with a bold gold necklace and finish with towering wedges.
Club Tropicana: This season, fashion has the sunny feel of an endless summer. Look as though you’re jetting off to an exotic island, dressed in bold tropical patterns and hothouse florals. Myriad designers have injected a tropic tone into their collections, from C&M Camilla and Marc’s quirky parrot printed sundress to French Connection’s cherry hibiscus flower suit, which has a seventies flair. New to David Jones, you’ll love the palm tree prints from We Are Handsome. An uplifting colour palette awaits – from lemon and lime tones at Lisa Ho to vivid shades of orange and aqua at Alice McCall.
Escape Capsule: The great getaway begins. If you’re escaping the city, or even looking for breezy weekend attire, then this trend is for you. Get into the holiday mood with crisp white, sand, terracotta and blonde coloured looks. Key white on white looks were seen at Bec & Bridge and Bassike. This trend is all about easy, wearable and uplifting pieces. There’s also a 70’s boho mood in the air. Cue thrilling gold accessories, which shine brightly against the neutral hues. Play with texture too: raffia, lace, mesh and crochet.
Watch Miranda talk about Isola Swimwear, behind the scenes:
The Spring/Summer 2012 Collections will start dropping into stores nationally from August 13th … get imagining.
And in case you missed it, check out Miranda’s Beauty Breakdown for the cover of the Spring Beauty Book here.
Your Pop Culture Gossip Girl