Katy Perry goes black and white in ghd’s latest campaign, “Good Hair Day, Every Day,” as photographed by renowned photographer Ellen von Unwerth in Los Angeles at the end of her world tour. The campaign is based around the new ghd air™ – the brand’s first salon-strength professional hairdryer – and a new promotion to trade in your old hairdryer for the ghd air.
“Our new campaign brings the ghd brand promise of a ‘good hair day, every day’ to life,” said Paul Stoneham, Chief Executive Officer, ghd. “Katy and Ellen have created something really special in these images, capturing the essence of ghd today.”
The campaign has been created to inspire women to have a good hair day every day. ghd believes all women should be empowered to feel confident, glamorous and beautiful in as little time as possible.
From the 27th August to the 5th October, ghd is giving the gift of luscious locks with $50 off the new ghd air by trading in your old hairdryer which makes it an affordable option for you to have one of these little babies into your life.
The new ghd air offers incredible power and a smoother, shinier finish. Developed in conjunction with hair styling experts, it features a powerful professional motor that is designed to dry hair faster with the perfect combination of airflow, pressure and heat. Advanced ionic technology reduces frizz and smooths the hair for the ultimate salon finish.
The ghd Hairdryer Trade In commences from 27th August to 5th October 2012 in approved ghd salons Australia-wide. Trade in an old hairdryer and receive $50 off the price of a new ghd air (RRP $199). For stockist information and terms and conditions, phone 1300 880 209 or visit www.ghdhair.com/au.
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Category: Ad Campaigns