Jessica Hart Gets Sassy for for Sass & Bide’s Debut Lingerie Collection

| 9 August , 2012 | Reply

The highly anticipated debut lingerie collection from Sass & Bide features Myer Brand Ambassador Jessica Hart from the Myer Spring Summer 2012 campaign. The new collection features unexpected cut-outs & bold bindings clashing with whimsical motifs. Lace and mesh panels meet with graphic and bold prints to uncover a feminine exploration of the soft and the strong. Matched with a colour palette of ivory, black and French navy, pops against citrus panelling, and iconic sass & bide prints – star mesh, palazzo stripe and a signature leopard print – gives the collection a playful edge.

Sarah-Jane Clarke commented on the new lingerie campaign:

“Fronted by the free-spirited and stylish Jess Hart, the exclusive Myer collection really embodies the spirit of sass & bide. We hope the launch will excite Australian women (& their partners) this summer”

The collection is available exclusively in 30 Myer stores nationally now with prices starting from $29.95 for briefs and $49.95 for bras (so affordable), for your nearest stockist, visit or call 1800 811 611.

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