Chanel Launches a New Fragrance “Coco Noir” to Honour the Memory of Coco Chanel

| 10 August , 2012 | Reply

Chanel are releasing their third Coco Scent “Coco Noir” a new perfume launching next month internationally paying homage to Gabrielle “Coco” Chanel who famously remarked “a woman who doesn’t wear perfume has no future.”  The fragrance honouring the designer is intended to examine the interplay between light and dark, the luminosity of black and Baroque elements, noted Christine Dagousset, executive vice president of fragrances & beauté at Chanel Inc., calling it “addictive.” (WWD)

“For Coco Noir, I thought of Coco and of Coco Mademoiselle too, because it’s also part of the history. I wanted to continue exploring an entire esthetic range of CHANEL perfumery, a range that distinguishes itself from the Florals, one that is illustrated by Bois-des-Iles and Cuir de Russie. I took it up with Coco. It’s what I like to call the CHANEL Coromandel culture, what you see and feel in her apartment. The night vision of the ‘Orient that starts and ends in Venice’ imposed itself upon me and that is where I wanted to go.”  – Jacques Polge

The scent is described as a “luminous, transparent oriental,” said Christopher Sheldrake, perfumer for Chanel.  The fragrance, which Chanel’s master perfumer, Jacques Polge, concocted, has top notes of grapefruit and Calabrian bergamot; a heart of rose absolute, rose essence, jasmine absolute, narcissus and rose geranium leaf, and a drydown of Brazilian tonka bean, Venezuelan tonka bean, Indonesia patchouli, New Caledonian sandalwood, bourbon vanilla and white musk frankincense. Sheldrake noted that bergamot adds freshness to the mix, while geranium leaf lends brightness and narcissus lends “animal sensuality.”

Noir’s bottle is in the classic Coco shape, executed in black with gold accents. “You can’t see the juice inside, which makes it more mysterious,” said Sheldrake.

Noir is the third in the brand’s Coco franchise; the original, Coco, bowed in 1984, while blockbuster Coco Mademoiselle was introduced in 2001. While all three are oriental scents, Noir is a luminous oriental, Coco a floral oriental and Mademoiselle a fresh oriental, said Sheldrake.

A 1.7-oz. Noir eau de parfum will retail for $98 in the U.S.; a 3.4-oz. size will sell for $130. Ancillaries are slated to join the collection within the next 12 months.

Watch the Teaser video:

Print advertising, which will begin dropping in September fashion, beauty and lifestyle magazines, was shot by Guido Mocafico and features a hero shot of the bottle. You can visit their website for more.

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