Marchesa is adding a signature fragrance to their brand. Co-founders Georgina Chapman and Keren Craig shared with WWD their plan to take their signature glamour from the red carpet to fragrance counters with the new fragrance Marchesa Parfume d’Extase.
“Eveningwear evokes an emotion, and this scent does the same thing,” said Chapman, the label’s designer, who cofounded the line with business partner Craig in 2004.
The bottle features plenty of sparkle, a clear faceted bottle that evokes raw quartz crystal banded with hand-set crystal accents resembling a bow:
“We looked at our handbags and the signature crystals they have, and we really wanted to incorporate that element,” said Chapman.
The scent, which Chapman and Craig created with Firmenich’s master perfumer Annie Buzantian, has top notes of iris, freesia and young violet leaves; a heart of night-blooming jasmine, and a drydown of iris root, ambrox and musk.
“We didn’t want anything too sweet,” said Craig. “Georgina and I don’t like perfumes that can smell sort of sickly, so that was very important when we were going through the process.”
It will be available as an Eaux de parfum in two sizes, 30 ml for $60 and 50ml for $85, as well as a $25 rollerball exclusively at Sephora from September.
A campaign has been shot by Patrick Demarchelier, no word on who is the face of the campaign. Wonder if it will arrive on Australian counters?
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- Marchesa launches debut fragrance ‘Parfume d’Extase’ | 14 August , 2012