Lovable have launched a colourful and fun campaign featuring brand ambassador Jennifer Hawkins mixing up her hair colours for their new range of underwear, “Besties.” The new collection mixes bright and bold prints with colours that capture your attention even if you have to keep it to yourself!
“Lovable’s new collection ‘Besties’ is all about mixing and matching your underwear to suit your mood. The bold prints and fun bright colours cheer you up instantly, just like a best friend would. The bras and briefs are 100% cotton so they are super comfy to wear everyday”.
The new collection features two new bra shapes; a Boost Bra and a wire free bra that can be paired with cute, cotton briefs with bright trims.
Also being launched at the same time, is the “Selfies with Besties” (self portraits taken on your smart phone or camera and uploaded to your social network of choice) photo competition. So grab your bestie, talk a selfie with your bestie and visit Lovable’s facebook page to find out how you can win!
You can also visit Bendon Lingerie’s new website, they feature all their brands on the one site to make it easier to find what you’re looking for!
Lovable’s Besties collection are available in Myer now, with the boost bra and wire free bra ranging from $29.95 – $34.95 and bikini briefs from $12.95 – $16.95.
Your Pop Culture Gossip Girl
Category: Ad Campaigns