Hot Off the Press: Williams Sonoma, Pottery Barn, & West Elm are Opening in Sydney

| 22 August , 2012 | 1 Reply

This was the best news to wake up to this morning, my favourite stores that I’ve been shopping at in the US for the past many many years, Williams Sonoma and Pottery Barn are arriving on our shores FINALLY!  They are also arriving with Pottery Barn Kids and West Elm. It’s my dream to have a house filled with Hamptons style furniture from Pottery Barn, it’s my favourite style!

They are slated to open their doors early 2013 (we just miss out on the Christmas season including the much coveted Peppermint Bark from Williams Sonoma) in Bondi Junction, Sydney – 466-472 Oxford Street Mall, Bondi Junction to be exact. They have just signed a least for 2,040 square metres of retail space to house the four brands. They are the first retail locations for the brands outside of North America.

“I’m thrilled to continue our global expansion by opening our first Australian locations in Sydney,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “We have spent a great deal of time looking for the right location and believe that the Exchange Building possesses the key elements for success. It offers us a central shopping location with easy access for pedestrians and commuters, as well as the perfect amount of space to introduce our brands to Australia.”

In case you aren’t aware of these iconic American brands, here’s a quick overview … I guarantee you will be excited, I just hope the pricing is reasonable:

WILLIAMS-SONOMA: Founded by Chuck Williams in 1956, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, tabletop and bar, outdoor, cookbooks and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. The Sydney store will feature a cooking school and professional demonstration kitchen with a full calendar of cooking classes, tastings and demonstrations conducted by expert culinary staff and guest chefs. In addition, a comprehensive gift registry program for weddings and other special events will be available in the store. Get excited, visit williams-sonoma.com.

POTTERY BARN: Established in 1949 and acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn is a premier multi-channel home furnishings retailer. Pottery Barn was founded on the idea that home furnishings should be exceptional in comfort, quality, style, and value. The Sydney store will reflect this ethos and will be organised according to lifestyle displays, designed to inspire customers and make shopping easy and enjoyable. There will be destinations within the store dedicated to living rooms, outdoor spaces, dining rooms, bedrooms and bathrooms, as well as feature walls that will display lighting, rugs, and window treatments. Focused displays on bedding, dinnerware, frames, and candles will also be featured throughout the retail floor. At the centre of the store will be the Design Studio, a destination for customers to sit and discuss their furniture and decorating needs and plan their space with specially trained associates. The Design Studio houses fabric, wood and leather swatches so customers can see all the choices available to them. A comprehensive Wedding & Gift Registry will also be available in store for customers who wish to register for a special event in their life, including birthdays, anniversaries and weddings. Visit potterybarn.com to get excited!

POTTERY BARN KIDS: Launched in 1999, Pottery Barn Kids serves as an inspirational destination for creating childhood memories by decorating nurseries, bedrooms and play spaces. Pottery Barn Kids offers exclusive, innovative, and high-quality products designed specifically with children in mind for creating magical spaces where children can play, laugh, learn and grow. Product categories available in the Sydney store will include furniture, bedding, bathroom accessories, window treatments, rugs, lighting, decorative accessories, classic toys, nursery essentials, and gear such as luggage, backpacks, and reusable lunch bags. Parents will welcome the reassurance that Pottery Barn Kids ensures all of its products are tested to verify their safety. In-store monogramming as well as Baby & Gift Registry services will be available in-store. Visit potterybarnkids.com.

WEST ELM: Since it launched in 2002, West Elm has been helping people express their personal style at home with authentic, affordable, and approachable products. Each season, West Elm’s talented in-house team of designers creates a collection that can’t be found anywhere else, and works with artists and independent designers globally and locally to develop collaborations that are exclusive to the brand. The brand also offers handmade and one-of-a-kind discoveries from around the world, working closely with organisations that support the development of global craft communities and artisan skills. An increasing number of West Elm products are marked “West Elm Green” – a label that proudly indicates responsibly produced, organic, recycled, rapidly renewable, or non-toxic products. A complete assortment of furniture, bedding, bathroom accessories, rugs, lighting, decorative accessories, dining, kitchen products and gifts will be offered in the Sydney store. In addition, West Elm will offer complimentary design consultations and space planning sessions, working closely with customers to help define their design needs and personal style. Visit westelm.com.

Are you excited? I know I certainly am and will be keeping you posted on the opening ’cause I’ll be there lining up!

Love
Sassi
Your Pop Culture Gossip Girl

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