We saw a preview last month of Candace Swanepoel in the debut Fall/Winter 2012 campaign for Brian Atwood Shoes and finally we get to see more of the campaign as well as the incredibly saucy campaign story. The campaign tells the story of the modern woman’s desire for fantasy and control, inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension (Fifty Shades of Grey anyone?).
Photographed in London by Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, with styling by Elizabeth Sulcer, Brian Atwood shared:
“I’ve always been about the glamour and sexy part of dressing a woman. I’m inspired by the work of the world’s most seductive photographers, from Helmut Newton to Guy Bourdin, which is reflected in my new campaign. Bringing this vision to life, through the hands of the most evocative and daring creative talent, helps me take the brand into its next chapter. The team so perfectly captured the essence of seduction, mystery, drama, and the lust of glamour.”
Check out the incredibly saucy campaign TVC:
We can expect to see more, so stay tuned and visit the newly launched Brian Atwood website.
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Category: Ad Campaigns