BCBG Max Azria is releasing a new fragrance, BCBG Max Azria Bon Chic, following on from their successful launch of their signature fragrance last year. Bon Chic means “good style” in French reports WWD
“We were very excited about our first fragrance. It was such a successful launch,” said Lubov Azria, chief creative officer of the BCBG Max Azria Group and wife of Max Azria. “We wanted to partner up again with [Givaudan perfumer] Stephen Nilsen, and we wanted to create a fragrance that was obviously different, but still with the feeling of the BCBG lifestyle brand.”
Bon Chic has top notes of black raspberry, Asian pear and mango; middle notes of pink peony, violet and orange blossom, and base notes of soft woods, vanilla and cashmere musk. Like BCBG’s last fragrance, Bon Chic’s faceted bottle is capped off with the brand’s butterfly logo blossoming into a flower, but Bon Chic’s bottle is gold, a change from the earlier fragrance’s pink bottle.
Bon Chic is set to make its way into international markets by the middle of next year and in the US this October. The campaign features model Theres Alexandersson photographed by Camilla Akrans.
Will keep you posted on it’s arrival onto Australian shores.
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