CONFIRMED: Katie Holmes is the First Celebrity Brand Ambassador for Bobbi Brown

| 6 September , 2012 | 2 Replies

It has been confirmed that Katie Holmes is the first celebrity Brand Ambassador for the Bobbi Brown brand.  According to executives, she also will act as the brand’s muse and a full-blown collaborator. Her face will appear in a new ad campaign, due to break next spring, as well as on-counter visuals at point of sale. In fall 2013, her name will appear on a capsule collection of color cosmetics, no other details are to hand.

Talking to WWD about her upcoming Holmes & Yang presentation at New York Fashion Week, she shares this about the media’s ‘frenzied efforts’ on her personal life:

“I have a lot of feelings about the press,” she said with a smile. “There are a lot of people with much bigger problems and who are less fortunate. I try to keep it all in perspective.”

Holmes describes the Holmes & Yang aesthetic as “very simple, with very classic lines. We use a lot of silks and leathers and suedes. This year, we’re excited because we’ve incorporated a lot of new trims. It’s basically pieces that have evolved from basics, but not too far. They’re just nice, well-made luxury items that highlight the woman wearing them.” Price points start from about $700 and range to $3,000, she said. “We have a lot of casual, and gowns, some unique jackets.” Details include shirts lined in silk — “the silky part of the shirt is on your body all day,” she said.

Update: We received a statement overnight confirming the collaboration with this statement and press image from Bobbi herself:

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”

 “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

I think she’s an awesome fit for the Bobbi Brown brand, can’t wait to see the visuals and what involvement she has for her reported $2-$3M deal over the next few years.

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