Hot Off The Press: A New Campaign Image for Balenciaga’s Florabotanica Fragrance with Kristen Stewart
Another campaign image featuring Kristen Stewart as the face of Balenciaga’s new Florabotanica fragrance have appeared and it’s still sitting oddly for me sadly. We saw our first look at her campaign here, and her unwillingness to front a fragrance campaign if she didn’t like the fragrance:
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.”
The fragrance is supposed to be hitting our shores sometime in November. You can check out the previous campaign image here.
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Category: Ad Campaigns