Gwyneth Paltrow is the Lady in Purple for InStyle Magazine’s October 2012 Cover

| 17 September , 2012 | Reply

Instyle Magazine (US) have chosen Gwyneth Paltrow as their October covergirl as photographed by Giampaolo Sgura.  It was announced last week that Gwyneth has secured herself another beauty deal, this time as the “creative inspiration” for Max Factor’s makeup artists. The P&G owned makeup brand said that Paltrow will star in a six-month Max Factor campaign that launches in November, in which she’ll model looks created by the brand’s makeup artists to reflect the different aspects of her life. The upcoming campaign will feature television spots, shot by Tom Munro, and a print campaign, lensed by Craig McDean, along with content on Max Factor’s Web site and will launch globally, with the exception of Japan and North America, where the Max Factor brand isn’t represented.

On turning 40: “I’m taking stock and really looking at everything. I’m trying to accept myself. There’s a Rumi poem, “The Guest House,” about welcoming in all aspects of yourself: The dark, the light, the jealous, the happy. Let them all in. But know that you’re not defined by any single one of them. I’ve become much more serious after experiencing all the ups and downs of life—heartbreak, the death of people I love…These days I feel pretty grounded.”

Working hard: “I’m hard on myself, so I’m working on shifting perspective toward self-acceptance, with all my flaws and weaknesses. The positive thing that drives me is a curiosity and momentum. The negative is a need to validate myself or feel special.”

Her kids: “When Apple was born, she had the hugest blue eyes. I looked into them, and she was looking at me, and I felt like, You are here to teach me everything. After [Moses] was born I had postpartum depression. It was a difficult time, and because of that I believe I have an extra empathy for him, and he for me.”

Her diet: “I was very strict for a while. I was macrobiotic for a couple of years, then I got pregnant and just ate ice cream. What I’ve learned is I want to enjoy my life, and food is a big part of it. I love to cook and feed people. I cook every day. I [indulge] but I don’t like sweets. My indulging is a fresh baguette with cheese and a glass of red wine or French fries and fried zucchini. Or a turkey burger.”

Visit Instyle Magazine’s website for more.

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