LBD – the little black dress, a staple in the closet of every woman. Effortless, elegant and sexy, it is the ultimate fashion icon. And to celebrate that timeless icon, Guerlain have released their much coveted new fragrance La Petite Robe Noire on Australian shores.
Built around one of the most creative illustrated campaigns for sometime, (more details below), the story around the new fragrance starts here:
I have a secret to share.
Thierry, Guerlain’s exclusive
perfumer fell madly in love
with me, I swear!
Barely bloomed, I was adorned in the Guerlinade, a path on which my older sisters trod. This famous and instantly recognisable recipe is woven from the essential House ingredients. Let me see… A radiant breeze of Tonka bean, vanilla, irisand patchouli, if you please. Just follow your nose and discover me. The essence of Parisian elegance. The new face of grace!
Inspired by Parisian women and their carefree grace, this perfume will surely become a signature scent, it is cheeky and seductive – you’ll surely fall for its charm.
The initial scent of black cherry is sweet and girly. Notes of almond, berries and bergamot create a treat that is almost good enough to eat – like rose macaroons, the scent is so addictive that you’ll keep coming back for more.
The perfume settles into a notes of rose – a combination of refreshing, explosive Bulgarian rose and the muted, tones of candied Turkish rose. This is the ultimate, silky heart of romance.
Finally, the tempting notes of liquorice and smoky black tea create a sultry base, to coax out your inner wild child. This adds the perfect element of maturity to an otherwise sweet and girly perfume, it truly is the perfect combination of notes.
The bottle is a replica of the bottle of ‘her’ illustrious siblings; L’Heure Bleue and Mitsouko (almost 100 years old but still raring to go!). The outline of her favourite little black dress looks very fine against the crystal-clear surface. Another man, another fan: drawn by Serge Manseau, it is gracefully plunging and flared, with delicate balloon sleeves to leave my arms bare. Where’s the dance floor? I’m ready for more!
Guerlain collaborated with Kuntzel + Deygas to bring their new character to life, a sleek figure of a mischievous, endearing and refined Parisian woman moving through a unique showcase on the borders of fragrance and fashion. Hand-sewn and tailor-made to capture all the personality of La Petite Robe Noire.
Olivier Kuntzel, a precursor of digital graphic art in France, graduated from the Olivier de Serres Applied Arts School with a diploma in visual communication. Florence Deygas, a key figure in “elegant drawing”, graduated from the Gobelins Visual Arts School with a diploma in animated film. Since 1990, they have united their talents as designers and illustrators under the name Kuntzel+Deygas to co-create “narrative” graphic design with an inimitable style.
And the TVC, so adorable:
The culmination of this collaboration is so mischievous and captivating that you can’t help but fall for its charm. Wear with your little black dress for a flirty night out, we guarantee you’ll love it!
Available now in three sizes, 30ml (RRP $93), 50ml (RRP $125) and 100ml (RRP $176) nationally at David Jones.
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