It’s finally here, the official video of Brad Pitt for Chanel No. 5 as shot by Joe Wright and photographed by Sam Taylor-Wood. The video features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent, Chanel say they think the modern campaign will make people think in a completely different way about No.5. Chanel No. 5 was created by Ernest Beaux, the perfumer of the last Russian Czar and CHANEL’s first Master Perfumer.
As was revealed in WWD, Brad Pitt is the first time the brand has had a man speaking about a woman’s fragrance, they shared:
“We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
For the campaign, Wright’s main goal was to capture the global element of N°5 and illuminate how it stands as a pervasive force throughout the world. “I found it touching that women in every country have had a relationship with N°5, and I wanted to do something about that,” he says.
In order to prepare Pitt, Wright encouraged the actor to think about N°5 in a personal way. “We never discussed it in intellectual terms,” Wright says. “We discussed what N°5 meant to us. I wanted to ground it in a real, emotional context.”
“It was a real treat that I will never forget,” says Wright. “My favorite moment was the wide shot getting closer and closer and ending up on Brad. He’s a beautiful human being and a proper actor who knows how to deliver lines. It’s always lovely when you meet someone who you admire and they exceed your expectations.”
Watch the video now:
Brad will only feature on No.5 and he joins a host of celebrity faces to front the 91-year-old scent — from Ali MacGraw, Catherine Deneuve and Candice Bergen to Nicole Kidman, Audrey Tautou and Vanessa Paradis.
UPDATE: NEW VIDEO, PART 2
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- Brad Pitt: imaginea Chanel | Blog Vedete | 16 October , 2012