Juicy Couture, known for their flirty, girly fragrances have released a new fragrance; Viva la Juicy La Fleur, a reinterpretation of the classic Viva La Juicy perfume, exploring new facets on the favourite fragrance and features Sasha Pivovarova as the face of the campaign.
Juicy Couture is for girls who want to express their style in every aspect of their life. For girls who are stylish, confident and perhaps a little playful, the fragrance explores the softer, more feminine side of a strong woman.
Viva la Juicy La Fleur takes the original fragrance and interprets it through a softer, sheer veil. Playful and addictive, it embodies Juicy Couture’s motto: Celebrate the Couture in the every day. Inspired by the giddy rush of first love, it embodies the sensation of daydreaming your way through romantic moments.
You will fall for this fragrance. Float through first dates with top notes of wild berries, mandarin and waterlily. It is whimsical and girly, just like the joy of meeting someone new. The fragrance settles you in to a harmony of florals – honeysuckle, gardenia petals and jasmine create an intoxicating combination to sweep you off your feet. With base notes of creamy vanilla, caramel and warm sandalwood creating an addictive, enticing fragrance that pulls you in and keeps you coming back for more. You’re head over heels in love.
We love how cute this bottle is – the vintage inspired cap, the glass etched with romantic swirls of garden blossoms and the cute gold charms adorning the signature bow around the cap.
The fragrance is so romantic, and very couture. It is the perfect complement to the blossoming of new love, just in time for spring romance to bloom.
Viva la Juicy La Fleur is available now from Myer, David Jones and selected retailers.
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