Here’s a sneak peek at the upcoming Christmas 2012 Campaign for renowned Parisian Department Store Printemps (the largest beauty department in the world, 45,000 square metres of shopping dedicated to fashion & luxury brands) featuring Carolyn Murphy and Sui He as photographed by Mario Testino, styling by Carine Roitfeld and art direction by Stephen Gan.
Celebrating this year in partnership with Dior, Carolyn Murphy and Sui He pose on the roof of the building in scarlet and fuchsia Dior couture outfits, respectively, against the backdrop of the store’s restored cupola and the Eiffel Tower, and surrounded by floating Christmas decorations.
“It has been one of the most creative collaborations we have done with brands, and I think it’s really setting the standard of what’s possible between brands and a department store,” said Printemps chairman and chief executive officer Paolo de Cesare. “We wanted to do something that could capture this excitement, this energy and also a bit of this unexpected collaboration and moment that we’re bringing together.”
Dior brand ambassador Marion Cotillard will be on hand on November 9th to inaugurate the store’s Dior-themed Christmas window displays, four of which will feature mechanical puppets dressed in exact replicas of 12 iconic outfits, realized by its couture ateliers.
Cannot wait to see their windows, I do love looking at them every year!
Your Pop Culture Gossip Girl
Category: Ad Campaigns