Louis Vuitton re-imagines their latest campaign “Art of Travel” or “L’INVITATION AU VOYAGE” with a magical adventure featuring Arizona Muse as photographed by Inez van Lamsweerde and Vinoodh Matadin in the streets of Paris (including at the Louvre), continuing their exploration of combining Louis Vuitton’s travel heritage and artisan roots together in their campaigns.
“A silhouette glides under the archways of the Louvre and slips into the room where the masters of the Italian Renaissance are sleeping. A young woman appears and immediately vanishes again into the darkness of the deserted corridors. What is she looking for in this temple of culture infused with the shadows of the past?”
Paris and its mysteries… For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history.
An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets – also desired by a man hot on her heels – enclosed for more than 150 years in a legendary trunk created by Louis Vuitton.
Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny.
Watch L’Invitation Au Voyage – The Louis Vuitton Advertising Campaign Film:
For more visit the Louis Vuitton website.
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Category: Ad Campaigns