Penélope Cruz has just been named as the new brand ambassador for Spanish Leather Goods brand, Loewe reportedly signing a three year deal. We can look forward to seeing her in the upcoming Spring 2013 campaign to be photographed by Mert Alas and Marcus Piggott releasing January 2013.
“Penelope is Spain’s most famous woman. For us to collaborate feels right and natural,” said Stuart Vevers, Loewe’s British-born creative director.
The actress has already impacted Vevers’ collections, which are presented in Paris and the current fall campaign features five notable Spaniards from the worlds of film, modeling, art and music. The choice of Cruz is reported as a continuation of this theme rather than her fame itself.
Can’t wait to see her campaign!
Your Pop Culture Gossip Girl
Category: Ad Campaigns