Avon are quickly establishing themselves as a great name in long lasting and original perfumes. Their latest release, City Rush (RRP $59.99), captures the heart of the modern woman who wants to have it all and features Mila Jovovich as the face of the campaign.
The fragrance celebrates the sophisticated modern power woman perfume hence the choice of Mila Jovovich being chosen as the face, she shared in a press release:
“I’m so excited to be working with Avon as the face of their new fragrance City Rush. It’s a sophisticated fragrance that captures the natural mystery and sensuality of women. When I’m wearing City Rush, I feel confident, sexy and ready to turn the streets into my runway.”
Bold, stylish and confident, power women juggle it all. They need a perfume that expresses their strength. City Rush is sophisticated and feminine but it is still bold enough to instil the very essence of power and strength.
The top notes are very fresh: bergamot, saturated plums and the sharp crispness of ivy greens. The fragrance then settles into a very sensual and seductive floral heart. Notes of black dahlia, rose and vanilla orchids combine together to create a mysteriously alluring and rich aroma.
Finally the perfume matures into softer, more elegant notes of creamy woods, patchouli and silky musk. The perfume settles this way to create a long-lasting base.
Together, this fragrance is incredibly feminine. The base notes are just smoky enough to create a sultry aura, but it is not an altogether overbearing fragrance.
City Rush is available now exclusively through Avon Sales Representatives. To locate your nearest representative, call 1800 646 000 or by going to www.avon.com.au.
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