Dolce & Gabbana are releasing a new women’s fragrance “The One Desire” once again fronted by D&G’s favourite muse of the moment Scarlett Johansson. P&G Prestige shared with WWD that the brand was looking for a fragrance that made women feel desirable and exquisite, a scent they might wear for a special, memorable night out, as opposed to an everyday occasion:
“This is for the woman who wants to feel unique, beautiful and sensual,” said Feola. “She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar.”
To be consistent with Dolce & Gabbana’s original The One fragrance, The One Desire starts off with top notes of bergamot, mandarin, lychee and lily of the valley, before the heart and base ingredients — including tuberose, caramel-infused vanilla, sandalwood and musk — take over, giving it an all-enveloping quality. Designers Stefano Gabbana and Domenico Dolce devised the scent in close collaboration with P&G’s fragrance design team and Givaudan.
The fragrance is inspired by the brand’s Sicilian Baroque background featuring a shiny black box with the word “Desire” scrawled on the front in Gabbana’s personal handwriting, matched with a rectangular glass bottle in black & gold.
“When we work on fragrances and makeup, we always try to stay true to our DNA. Black and gold are classic colors for Dolce & Gabbana, and the black gem cap is a bit Thirties in style,” explained Gabbana.
The fragrance will be released in three sizes 30-ml. bottle selling for 65 euros ($79), 50 ml. for 90 euros ($93) and 75 ml. for 110 euros ($112).
Expect to see the fragrance hit Italian shelves in January and the rest of the world it will slowly roll out by Spring 2013 and April 2013 for Australia.
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