Watch: The Art of Creating Fragrances Documentary by IFRANA

| 20 December , 2012 | Reply

In IFRANA’s documentary (International Fragrance Association of North America) “The Story of Fragrances,” experts from the fragrance industry reveal how artistry and passion combine with science and technology to create the world’s most innovative fragrances and best-selling perfumes.

The film features some of the industry’s most famous perfumers, including Carlos Benaim, creator of Polo by Ralph Lauren and Christophe Laudamiel, co-perfumer on Polo Blue by Ralph Lauren and winner of the FIFI Award “Fragrance Star of the Year.”

“This documentary will open people’s eyes to the science and artistry behind the fragrances we all use and love,” said Jennifer Abril, president of IFRANA. “This film clears up any misperceptions about the industry by showing that safety, precaution, and precision are essential when crafting fragrances. ‘The Story of Fragrances’ demonstrates that consumer safety is the number one goal of the industry.”

Watch the Documentary:

IFRA North America represents the fragrance materials industry in the United States and Canada. IFRANA member companies create and manufacture perfumes and fragrances for personal care, home care, and home design products. Companies that supply fragrance ingredients, such as essential oils and other raw maters, are also IFRA North America members.

To learn more about how fragrances are created you can visit IFRANA’s website.

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Category: Fragrances

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