Jimmy Choo are releasing their second fragrance, FLASH, arriving on Australian counters the end of January and features Natasha Poly as the face of the campaign. FLASH is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and evokes the promise, excitement and high octane atmosphere of going out.
Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels whilst getting ready to go out for an evening of unadulterated fun. That’s where this story begins.
FLASH is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.
The notes are made up of: Top Notes: Pink Pepper, Strawberry, Heart Notes: Tuberose, Jasmine, White Lily and Base Notes: Heliotrope, White Woods.
The campaign photographed by Steven Meisel captures Natasha Poly reclining on a club floor, relishing her role as the centre of attention. She’s luxuriating in the aftermath of a moment of unabashed excess.
“It’s about living the moment, pushing the boundaries whilst retaining a dangerous allure,” says Jimmy Choo Creative Director Sandra Choi.
I’ll have more details for you closer to the counter date, but it will be available nationally at MYER, David Jones, Jimmy Choo Boutiques and selected independents from the January 27th 2013 – and how beautiful does the bottle look?
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