A fashion war has erupted with the official announcement from David Jones that they have poached popular Aussie label Ellery from Myer. But we’re excited to see a sneak peek at the first Autumn/Winter 2013 campaign featuring Miranda Kerr wearing one of Kym Ellery’s designs.
David Jones Group Executive – Merchandise, Donna Player, says:
“We are delighted to have such an esteemed label as ELLERY join David Jones’ leading portfolio of Australian designers. We believe ELLERY is a brand our customers will respond exceptionally well to and we are excited to be able to offer it to them from the beginning of the Autumn/Winter 2013 season.
Ms Player continues, “ELLERY’s decision to join David Jones adds further currency to our strategy of offering the very best local and international brands. We welcome Ellery to David Jones and look forward to many successful seasons with the brand.”
Ellery will be available at David Jones Elizabeth St (Sydney), Bondi Junction, Bourke St (Melbourne), Chadstone, Claremont from February 2013.
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Category: Glossy News