Drew Barrymore’s new cosmetic line “Flower Cosmetics” has just launched their website and here’s our first look at the campaign image featuring Drew. The collection consists of over 180 products for the face, eyes, lips and nails with a price range of US$4.98 to US$13.98.
FLOWER encompasses Drew’s favorite cosmetics that she’s used throughout her career. She shares in a press release:
“I have grown up in a make-up chair. I loved watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment. And on a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them.”
“Today, too many women overpay for quality makeup or make a unnecessary extra trip to a department store to purchase their cosmetics,” said Carmen Bauza , vice president of beauty and personal care at Walmart U.S. “This partnership will save our customers time and money. FLOWER is the premium cosmetics line our customers have been asking for, and is the newest addition to Walmart’s broad assortment of beauty products that help women feel beautiful at a great value.”
All products are made in the USA and are not tested on animals.
The collection will start hitting Walmart stores around the country and online at Walmart.com by the end of January. In the meantime you can check out the range at the new website Flower Beauty, visit www.walmart.com/flower, join the conversation on twitter at twitter.com/flowerbeauty and on facebook at facebook.com/flowerbeauty.
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