Katie Holmes Scores Another Beauty Gig with Alterna Hair Cair Company

| 18 January , 2013 | Reply

Katie Holmes is continuing the roll out of her brand collaborations, this time she’s named as spokesperson and co-owner of hair care company Alterna and here’s our first look at her campaign images.

Katie shared with WWD:

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. “It’s good for my hair and good for the earth, so I feel good using it.”

As mentioned she is not only the spokesperson but she’s a co-owner and will be providing the brand with input and insight on upcoming products and initiatives.  She also shared:

“Alterna products have transformed my hair,” said Holmes, naming the Caviar and Bamboo lines as favorites. “I like to keep it simple. When it comes to hair, great style should be sustainable. Using the right products means you don’t have work as hard to look and feel your best.”

The brand is sold in Sephora, Ulta, salons and, most recently, on QVC and has also recently expanded into Sephora Mexico, Singapore and Malaysia, and will soon be opening Brazil and India.

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