Dabbling in new trends can often be daunting – but Estee Lauder’s new Violet Underground trend collection for 2013, is making this year’s boldest colour perfectly wearable and we are swooning over the collection.
Inspired by the blending of cultures, style and texture, the vibrant collection celebrates the marriage of high style and street fashion. Incorporating a little of the glam rock trend into your everyday style has never been easier.
“We created a dramatic fashion look with a touch of fantasy. Inspired by glam rock, women can play dress up with color and become a character that encompasses mystery, opulence, sex and confidence. It can transform her world.” – Tom Pecheux, Creative Makeup Director, Estée Lauder
The collection includes the Pure Colour Five Colour Eye Shadow Palette (RRP $90). Mixing sensual shades of crimson, violet, fuchsia and black against the femininity of a soft pale pink, the create the ultimate smoky eye. The products can be applied wet or dry for a plethora of vibrant and eye-catching finishes. Available in Violet Underground.
The Pure Colour Quick-Thick Eyeliner (RRP $40) is one of our new favourite liquid eye liners. Perfect for even a liquid eyeliner novice, the thick tip makes manoeuvring the delicate contours of your eyelids a breeze. With a light, quick drying formula that doesn’t bleed or smudge, you can take your look from day to night without any worries. Available in Punker Black.
The Pure Colour Velvet Lipsticks (RRP $45) have a gorgeously creamy formula that apply smoothly to the lips to a matte finish. While the shades may initially look a little bold and unwearable, they add the perfect pop of colour to any neutral look. We especially loved the shade Violet Crush, a vibrant and fresh magenta shade. Available in Black Cassis and Violet Crush.
We love Estee Lauder’s lip glosses, the new Pure Colour Gloss (RRP $42) shades are no exception. Chaotic Currant is a gorgeous and seductive deep plum shade, while Dazzling Violet is the perfect glittery companion to the Violet Crush lipstick. Wear the glosses alone or over a matte shade and enjoy the smooth and light formula. Available in Chaotic Currant and Rebellious Violet.
Finish off your edgy glam style with a fresh manicure. The collection’s signature shade Black Iris (RRP $38) is a stunningly deep purple. In the bottle it appears dauntingly black, but when applied it takes on an extra dimension of violet shimmer and light.
The Violet Underground Collection is available for a limited time from selected Estee Lauder counters and online at www.esteelauder.com.au – we suggest you get in really quick! For your nearest stockist call 1800 061 326.
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