Mila Kunis Gets Ethical as the Brand Ambassador for Gemfields

| 21 February , 2013 | 1 Reply

Gemfields has announced Mila Kunis as their Global Brand Ambassador and face of their 2013 campaign as photographed by Mario Sorrenti and styled by Anastasia Barbieri.


Mila was chosen for her natural beauty, versatility, intelligence and love of rare coloured gems. The campaign features Kunis wearing one-of-a-kind emerald and ruby jewelry created by six of Gemfields’ designer partners: Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the storied Russian brand acquired by Gemfields earlier this year.

“As a company we are passionate about color and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important,” said Gemfields CEO Ian Harebottle. “Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”

You can read more about the organisation and the ethical mining of their gemstones at their website.

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  1. Mila Kunis named Gemfields Global Brand Ambassador | 25 February , 2013

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