Beyoncé Knowles, Salma Hayek and Frida Giannini (Gucci’s Creative Director) have launched a new Gucci global campaign for female empowerment, Chime For Change, an initiative that aims to raise funds and awareness in support of projects for girls and women around the world, through sharing “powerful stories” about inspiring females reports Vogue UK.
“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be,” said Knowles. “It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
The campaign will be officially announced at the TEDxWomen luncheon today by Salma Hayek, who will present a short film detailing the aims of the scheme which is set to new music by Knowles. The video is the first in a series of ten Chime For Change short films featuring inspirational women’s stories.
“I am proud to be joining the growing international movement on behalf of girls and women around the world,” said Hayek. “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive.”
The Chime for Change campaign is also features an advisory board of experts and global advocates – including Julia Roberts, Meryl Streep, Jada Pinkett Smith, Francois-Henri Pinault, Gordon and Sarah Brown and Arianna Huffington.
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