The Body Shop announced overnight their new Brand Activist to be Leona Lewis, following in the footsteps of Lily Cole. The animal lover and long-time vegetarian is excited to be a partner with The Body Shop sharing:
“I’m passionate about beauty and I’m all about animal rights. As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”
As part of the partnership, one of Leona’s first activities is to help The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever, building on the EU ban on animal testing for cosmetics which comes into effect on March 11th this year.
Leona has also put her name to an exclusive cruelty-free make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. Featuring 100% vegetarian cosmetics in fashion-forward shades, the Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer. To celebrate the partnership, Leona will also be holding an exclusive gig for fans which will be live streamed on March 26th 2013.
Check out what Leona had to share in this video now:
You can visit The Body Shop here for more.
Your Pop Culture Gossip Girl
Category: Ad Campaigns