Ahh Miss Dior … The New Miss Dior Eau de Toilette Celebrates Old Fashioned Romance

| 6 March , 2013 | Reply

In 1947, Dior released a fragrance Miss Dior to herald the heroine of the fashion house who embraced glamour and flamboyance. Now, as a nod to those original, dreamy days, Dior have reformulated and released a new Miss Dior Eau De Toilette to celebrate the romance of times gone by.


The fragrance is inspired by Catherine Dior, the beloved baby sister of Christian, the founding father of the classic house. In 1947, she lived in Paris, a wilful, graceful and regal woman who lived for the thrill of romance, the eternal heroine of the Maison Dior on Avenue Montaigne you could say.

The fragrance is undeniably beautiful and was created by perfumer François Demachy. Bound to become an instant modern classic, the chypre blends complex and nuanced notes to create a feminine and sensuous fragrance. According to Demachy, the composition of the fragrance is balanced in perfect harmony so that it will smell slightly differently on every woman’s skin – the scent as unique as the women who wear it.


Miss Dior balances the line between romantic, classic fragrances and fresh modernity that today’s women seek. It opens with on soft, warm note – Tunisian neroli oil, overlaid with intoxicating Indonesian patchouli. The blend then opens up into the heart Turkish and Bulgarian rose, capturing the timelessness of true romance.

Photographed by Tim Walker, brand ambassador Natalie Portman shines in a dress designed by Raf Simons – as a modern version of the famous Miss Dior dress designed in 1949 and re-embroidered with a thousand flowers. We also see Natalie star in a new short film directed by Sofia Coppola.

Check out the short film here:

And check out Natalie’s interview here talking about Miss Dior:

In case you missed them, check out our behind the scenes stories here and here.

The fragrance is available now in two sizes; 50ml (RRP $125) and 100ml (RRP $170) nationally at Dior counters.

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Category: Fragrances

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