Get Provocative with Gucci’s Newest Fragrance “Gucci Guilty Black”

| 6 March , 2013 | 1 Reply

Since their release, Gucci’s Guilty fragrance collection have quickly become modern classics. The fragrances delve into the tempting world of guiltless thrill seeking, and the pleasure in indulging yourself. Now, Gucci have just released a new chapter in the Guilty story with Gucci Guilty Black, a dark and mysterious Gucci, with more passion and more daring!

“These characters fascinate us as they are taken on a life of their own. We are eager to know about the next chapter in their story as it unfolds through Guilty Black.” – Frida Giannini, Creative Director Gucci


Gucci Guilty Black tells a dark and edgy story of desire – compelling and rich; it shows the thrill of instant lust. The fragrances, much like lovers, stand alone magnificently, but when they are brought together, the result is magical. The fragrances weave in emotions of fearlessness, unpredictability and explosive desire to create a scent that is so intoxicating, you won’t be able to get enough.  Too much is never eough for the young hedonists who drive each other to live life to the fullest. Again and again, they give in to pleasure and excitement of breaking the rules.

gucci febbraio 450

Gucci Guilty Black Pour Femme is a heady oriental floral that opens with the spark of red fruits and pink pepper. This then blossoms into indulgent notes of succulent raspberries and peaches, tempered out by tender and powdery notes of lilac and violet. Finally, the fragrance settles into the warm sensuality of patchouli and amber, which is at once both incredibly feminine as well as mature and captivating. Available in three sizes; 30ml (RRP $92), 50ml (RRP $113) and 75ml (RRP $151).

gucci febbraio 352

Gucci Guilty Black Pour Homme is the magical, masculine equivalent. With opening notes of bright and peppery green coriander, and heady lavender, from the very beginning the scent commands attention. It bursts into the ruggedly masculine heard of orange flower (a stimulating and aromatic aphrodisiac) fused with sensual neroli. The fragrance settles on the skin with woody notes of patchouli and cedarwood, which add a burst of energetic life to the fragrance. The men’s fragrance is so lovely; it’s warm, masculine and completely intoxicating. Available in two sizes; 50ml (RRP $99) and 90ml (RRP $129).


The campaign once again features Evan Rachel Wood as the femme fatale and Hollywood action hero Chris Evans in the campaign.  In the new instalment, we join the rebels for a secret assignation. A rain drenched city night. The Gucci Guilty Black hero powers towards us on a classic Norton 750 motorcycle. Suddenly, a lustrous Rolls-Royce Silver Cloud appears behind him, swerving ahead to force him to a halt. His danger-loving vixen is simply chasing her game. The mavericks always seek for more and this time their pleasure knows no boundaries.

The campaign was shot at Cinecitta Studios, the legendary home of Italian Cinema by Sin City creator, Frank Miller and photographed once again by Mert & Marcus:

“We see the couple at night, in flagrante, washed in electric green and red neon. The aura is raw and compelling. Very modern, very sexy, very Gucci.” – Mert & Marcus

Check out the film here:

The fragrances are available now nationally from Myer, David Jones and selected independent stockists.

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Category: Fragrances

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  1. Yamato says:

    Gucci is the best perfume that I ever use, and this new one really amazing I love the fragrance of Gucci Guilty Black Pour Homme make me feel to be real men and could increasing your self confidence while dating with girls.

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