Sometimes what you need to brighten up a dreary day is a splash of pink. BCBG Max Azria’s new fragrance for women is the prettiest, pinkest fragrance you’ll ever need to lift your spirits and the campaign is just oh so elegant featuring Theres Alexandersson as photographed by Camilla Åkrans.
This perfume is for the ultimate girly girl, and the fragrance opens with a burst of super sweet wild strawberries. The strawberry is pleasantly surprisingly, and manages to shy away from the awful artificial strawberry scent that appears so often in fragrances. The scent is tempered by the tang of black cherries and decadent kir royale. This blends into sensual, feminine notes of jasmine, lily of the valley, violet and rose, which softens the bright, perkiness that the strawberries bring. Finally, the fragrance is then completed with softer notes of sandalwood, musk and orris.
There’s no denying that this fragrance is very sweet – it’s youthful and playful, the perfect kind of scent for making every day sunnier. If you usually wear more mature fragrances, you may find a welcome change in this scent – the sandalwood and musk help to temper the forthright strawberry scent, making the fragrance surprisingly mature and wearable.
The ultra-pink femininity carries through to the fragrance’s bottle with a romantic, blooming flower cap and rosy hued bottle.
BCBG MAX AZRIA for women is available in two sizes 100ml (RRP $95) and 50ml (RRP $70). The scent is also available in a shimmering body lotion (RRP $45).
Available now from Myer and David Jones nationally.
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