First Look: Beyoncé for H&M’s Spring/Summer 2013 Campaign

| 21 March , 2013 | 4 Replies

We’ve all been waiting for it and it’s been worth the wait, here’s our first look at Beyoncé for H&M’s upcoming Spring/Summer 2013 campaign.  Photographed by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.”

Beyoncé shared: “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”  “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

H&M reports that Beyoncé also had a hand in designing looks in the collection which will feature “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt.


The collection titled, “Beyoncé as Mrs. Carter in H&M,” will be available in stores and online starting in May.

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