Louis Vuitton’s New Spring/Summer 2013 Campaign for the Alma Bag

| 2 April , 2013 | Reply

Louis Vuitton have released their latest Spring/Summer 2013 campaign featuring Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger for the dome-shaped Alma bag that was created in 1934.

Titled “Chic on the Bridge” and photographed by Steven Klein and styling by Ludivine Poiblanc, photographed in Paris, New York and Shanghai we see the models wearing Louis Vuitton’s pre-fall collection carry bags in colours that are represent the cities depicted in the campaign: taxicab yellow for New York, French blue for Paris and lacquer red for China. A final nighttime image in Paris features a rainbow selection of Alma bags in Epi leather.


The bridge campaign syncs with LV’s recent “Invitation to travel” ads, which feature model Arizona Muse visiting the Louvre museum and escaping in a hot air balloon (check out the campaign here).


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Category: Ad Campaigns

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