Kenneth Cole celebrates the brand’s 30th anniversay and has released his Spring/Summer 2013 campaign featuring Catherine McNeil alongside David Agbodji with the featured tagline ““Is It What We Stand For, What We Stand In or That We’re Still Standing?”
Photographed by Sharif Hamza at the New Jersey River Terminal, we can expect to see the release of six short films at a new micro-site 30yearsbold.com.
“Over the years we’ve sought to create a brand by taking risks and making statements that others hadn’t and in ways that others wouldn’t,” Cole said. “So as we head into our 30th anniversary, it is important for me to create a campaign that not only celebrates that effort and that unique voice but, at the same time, pays tribute to our heritage.”
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Category: Ad Campaigns