And here it is finally, Beyoncé Knowles‘ full campaign as the new face of H&M for their high summer 2013 campaign which we gave you a first look on last month. Featuring the popstar goddess wearing a selection of swimwear and beachwear that saw the singer collaborating with the brand as well as the creation of a bikini for the H&M Water Collection which raises money for WaterAid.
Photographed by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year, the campaign ties in with her upcoming World Tour; “Beyoncé as Mrs Carter in H&M” sharing with Vogue UK:
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Updated with the release of Beyoncé’s TVC:
We can expect to see the new collection hitting H&M stores and online next month (May).
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Category: Glossy News