Tom Ford’s Middle Eastern Inspired Sahara Noir Fragrance

| 9 May , 2013 | Reply

Tom Ford presents his new fragrance inspired by the mystery and luxury of the Middle East, Sahara Noir, featuring Lais Ribeiro as the face of the campaign. Evoking the untamed beauty of the Arabian peninsula, Sahara Noir is Tom Ford’s ode to the enchanting power of one of that land’s most treasured ingredients: Frankincense, a precious desert resin.

“Sahara Noir is rich and exotic; it wraps the balsamic, incense-touched notes of frankincense in gold and honey-colored light. Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage. It is a deep and substantial perfume that caresses the senses.” – Tom Ford


Sahara Noir is an Oriental Woody fragrance crafted around a heart of frankincense, its balsamic, resinous aroma transports the imagination to far-off lands and evokes a hypnotizing mood of mystery and reverence.  Notes of cistus essence ORPUR® and bitter orange open the fragrance. (The word “ORPUR” denotes a natural ingredient of exceptional quality and purity.) Jordanian calamus—an unusual, oasis sweet grass—and Levantine cypress, famed for growing in the gardens of the 1001 Arabian Nights, lend a fresh yet sweet richness.

The heart of frankincense essence Orpur® is accented by delicate cinnamon from Laos, cool papyrus extract, Egyptian jasmine templar and rose absolute from Morocco. A beeswax extraction from Burma lends body and a supple, honeyed-animalic richness.

The dry down is amber-laced and warm. It is formed by a special blend of two facets of labdanum—labdanum absolute and a uniquely rich natural fraction of labdanum known as ambreinol—with rich benzoin from Laos and vanilla bean from Madagascar. Lebanese cedar, frankincense resin, agarwood and Peru balsam add luxurious substance and lasting presence.


Sahara Noir is presented in a golden version of the iconic TOM FORD Signature fragrance bottle, made of metalized glass and finished with a golden name plaque. The Sahara Noir bottle is packaged in a gold, fluted carton and is available in a 50mL EDP bottle with an RRP$230.

Tom Ford Sahara Noir is available exclusively in David Jones City stores only; Elizabeth St Sydney, Oxford St Bondi Junction, Bourke St Melbourne, Chadstone Melbourne, Rundle Mall Adelaide, Queen St Brisbane and Hay St Perth or you can call 1800 061 326.

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