Hugo Boss is launching a new fragrance for women – Boss Jour Pour Femme – and once again features Gywneth Paltrow as the face of the campaign. The new fragrance has been created to reflect three female facets – inspiration, composure and elegance – brought together as a “beautiful blend of white florals with vibrant citrus”.
The top notes feature succulent citrus freshness of grapefruit flower and lime emulates the vibrancy of the first rays of light, radiating a positive sense of anticipation, the middle notes; is described as an exquisite bouquet of white flowers, with freesia and lily of the valley, lies within the heart of this fragrance, to celebrate femininity and the beautiful variety in every woman’s life. The addition of honeysuckle, known for needing bright lights for its flowering tips, represents the Boss woman reaching to pursue all the possibilities the day may bring. And the bottom notes include the a richer, muskier finish – with earthy notes of white birch and creamy amber – ensures a feeling of softness and mirrors the unique feminine strength and ability to always approach the day and its possibilities with elegant composure.
The bottle is an elegant flacon in white reminiscent of the first light of day finished off with an elegant crystal cap and a golden band adorns the flacon, an elegant golden halo that has the power to become truly captivating as it catches the light.
The Boss Jour Pour Femme Eau de Parfum is only available exclusively with World Duty Free Group at Heathrow Airport no news on when it will be available on Australian shores.
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