Moschino are launching a new “Cheap & Chic” fragrance aimed at the younger audience, “Chic Petals.” The new fragrance is described as a zesty floral, fruity fragrance that incorporates freshness and lightness alongside a touch of irony.
The new fragrance comes in a whimsical bottle shaped like the cartoon character Olive Oyl.
“It’s a significant, important launch that represents the continuity of Olive,” said Euroitalia founder and president Giovanni Sgariboldi, noting the fragrance targets “those consumers who are already familiar with Cheap and Chic’s Olive fragrances — Olive has always been very successful both in fashion and in the perfume world, and this follows the interest of those who love this series.”
The Chic Petals bottle is cherry red with white flowers printed around the top half, and like its predecessors — the original Moschino Cheap & Chic (1995), I Love Love (2004), Hippy Fizz (2008) and Light Clouds (2009) — the eau de toilette aims to please with its feel-good, unpretentious vibe.
Developed by Perfumer Guillaume Flavigny of Givaudan, the top notes include pomegranate, wild strawberry and ginger, while the heart is composed of gardenia, water lily and red orchid, over a dry down of Hinoki wood, musk and Italian iris absolute. Chic Petals will be available in 30mL, 50mL and 100mL as well as a 200mL shower gel and 200mL body lotion.
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