Estée Lauder’s Limited Edition Pure Colour Cello Shots for Lips & Cheeks

| 4 June , 2013 | Reply

Estée Lauder introduces their latest Make Up Collection the Pure Colour Cello Shots for Lips and Cheeks featuring brand ambassadors Constance Jablonski and Joan Smalls for the campaign.  The collection features soft gels for the lips and cheeks as created by Creative Makeup Director for Estée Lauder, Tom Pecheux:

“This season, I’ve been working a lot with what I call “acqua color. It’s a gentle, watery look with just a touch of bright, vibrant color.”

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The new products include Pure Color Cello Shots and Pure Color Cheek Rush to flush cheeks with a sheer stain, as well as NEW Limited Edition Pure Color Sheer Rush LipShine and Limited Edition Pure Color Sheer Rush Gloss which washes lips in a pop of crystalline colour to complete the look. The watery gel finishes have been designed to be long-lasting, lightweight and comfortable to wear and leaves cheeks feeling hydrated.

Tip: For a “just pinched” look, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks.

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The Pure Color Sheer Rush LipShine glides onto lips and envelopes them in sheer, wet, transparent shiny colour. Incorporating a balmy texture, this new formula provides a unique, gel appearance with fresh, translucent colour for smooth glass-like reflections.  The LipShine is packaged in a new, shade-matched slim-line lipstick case featuring a slant tip for easy application to lips.

The Pure Color Sheer Rush Gloss saturates lips in a high shine finish. Using a unique gellified water light system, the ultra-light gloss provides a sheer wash of wet colour and glamorous shine to lips.

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Full full collection includes:

  • Pure Color Cheek Rush (RRP$60) comes in four colours; Hot Fuse, Pink Patent, X-Pose Rose and Techno Jam                                                                                                             
  • Limited Edition Pure Color Sheer Rush LipShine (RRP$45) comes in six colours; Hot Fuse, Pink Patent, X-Pose Rose, Techno Jam, Poppy Shock and Plexi Pink
  • Limited Edition Pure Color Sheer Rush Gloss (RRP$42) comes in six colours; Hot Fuse, Pink Patent, X-Pose Rose, Techno Jam, Poppy Shock and Plexi Pink.

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The NEW Pure Color Cello Shots Collection is available now at all Estée Lauder counters nationwide and online at www.esteelauder.com.au. For your nearest stockist you can call 1800 061 326.

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