Elizabeth Arden’s Newest Fragrance UNTOLD is Inspired by a Woman’s UNTOLD Story

| 19 August , 2013 | Reply

Elizabeth Arden’s newest fragrance, UNTOLD, is inspired by the UNTOLD story behind every modern woman, who is thriving in her life’s journey.  She owns every experience she’s had, every decision she’s made and is blossoming into a woman of many facets.  Whether it’s dreams she has yet to share, secrets she has yet to reveal, or ambitions she has yet to declare, there are countless facets to every woman.  While some of these facets are apparent on the surface, others remain hidden, only to be discovered over time.   The world never sees all of her, but can only steal a glimpse at a time. In those few fleeting moments you see her genuine smile, vibrant energy and effortless grace, but her story remains unrevealed… untold.

“Your Story. Your Journey.  The Signature Fragrance of the Modern Woman”


The new fragrance is described as a rendition of a sensual floral composition. It’s feminine, sophisticated, luxurious, modern and sensual.

“I wanted UNTOLD to be a harmonious balance of the many facets of a woman, which, for me, is the source of genuine beauty,” says Clement Gavarry, IFF perfumer. “I imagined her sometimes adventurous, sometimes romantic, yet always equally confident,” he adds.

Featuring vibrant notes of Sparkling Pink Pepper fused with crisp Bergamot expose her vibrant optimism and joyful spirit. Playful, fruity notes of accents of Pear and Blackcurrant Bud LMR* to evoke her unpredictable ways.  Delicate Gardenia petals and intoxicating Egyptian Jasmine LMR reveal her romantic and sophisticated femininity. Nuances of Patchouli Heart LMR* and Sandalwood hint at her mysterious aura. And heated Ambers cascade over the caress of hypnotic Musk unveiling her magnetic sensuality. Lingering in the air is the unforgettable essence of her presence.

The fragrance is classically created as you would expect from Elizabeth Arden, it’s not overpowering, it’s delicately sensual as the notes dry down on the skin.  The fruity notes hit the spot and keep it fresh and light which makes it the perfect scent to celebrate the upcoming arrival of Spring.


The classic signature scent is matched to perfection residing in a glamboyantly beautiful multi-faceted bottle, inspired by the many facets that make a woman with curves at the right angles bringing a touch of elegance to your dressing table.

The UNTOLD fragrance collection is available bw in three Eau De Parfum Sprays 100mL (RRP$105), 50mL (RRP$85) and 30mL (RRP$65) as well as a decadent body cream 200mL (RRP$35) and shower gel 200mL (RRP$30).  For your nearest stockist call 1800 015 500.

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Category: Fragrances

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