Estée Lauder unveils their newest fragrance “Modern Muse,” a fragrance inspired by the intriguing duality of today’s woman and complements every aspect of her dynamic life featuring Arizona Muse as the face of the campaign as photographed by Craig McDean in New York City’s Solomon R. Guggenheim Museum.
“Her energy is contagious. Reinventing herself each day. She is the heroine of her life, always following her instinct.
A force of creative energy. She inspires others. A vision of femininity defined by her.
It is that special something, her own signature that makes her shine.“
This fragrance captures the essence of a Modern Muse with a Lush Floral Woody scent, a true statement in modern luxury that conveys confidence, style and creativity with a modern, youthful attitude.
The fragrance has been composed with two key Accord aspects that you can connect with; you can focus on the sparkling floral elements of the fragrance, or the warm, rich woodiness of the fragrance.
Sparkling Jasmine Accord captures the creative energy and magnetic femininity of a modern woman featuring notes of Exotic Mandarin and tempting Honeysuckle Nectar send a spark of energy through a youthful sensation of Dewy Petals. Two extractions of Jasmine Sambac, including one new to the perfumery palette, Jasmine Sambac China Absolute, bring luminous texture to the feminine bouquet of rich Tuberose Fleur and Fresh Lily.
The Sleek Woods Accord captures the sleek style, strength and sensuality as expressed through an innovative blend of two Patchouli essences wrapped in the creaminess of Madagascar Vanilla, rich Amber Wood and soft Musk – all of which craft an undeniably sensual finish.
This elegant, sophisticated fragrance is a must have for your collection. We found it to be a softer scent in comparison to other Estée Lauder fragrances, it adds a touch of sweet elegance and polished style to your day and is currently on high rotation.
Matched with modern packaging and a chic colour palette of blush pink and deep navy blue. The tall luxurious glass bottle has soft rounded sides with the key element of the iconic bow on Estée Lauder’s first fragrance, Youth Dew, which launched in 1953. For Modern Muse, the bow has been re-imagined in dark navy patent as the ultimate symbol of style and sophistication. The bow adorns the spray-through cap, putting a defining touch on a bottle that is never without its bow and always perfectly dressed. The pink was chosen to represent the soft, feminine side of today’s woman, while navy blue signifies the trademark colour of the Estée Lauder brand. The outer carton features a graceful sketch of the Modern Muse bottle, bringing charm to the package design in a very modern and artistic way.
Available in three sizes in Eau De Parfum; 30mL (RRP$85), 50mL (RRP$115) and 100mL (RRP$155).
Available now nationally at Estée Lauder counters and online at www.esteelauder.com.au or for your nearest stockist call 1800 061 326.
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