The Night is for Noir, Introducing the Limited Edition Fragrance Viva La Juicy Noir

| 21 October , 2013 | Reply

Juicy Couture introduces their newest fragrance, Viva La Juicy Noir, inspired by the the bold side of the glamorous Viva La Juicy muse featuring Juicy Muse Sasha Pivovarova as photographed by renowned photographers Inez and Vinoodh.

The Limited Edition Viva La Juicy Noir fragrance joins the Viva La Juicy family alongside the original Viva La Juicy and Viva La Juicy La Fleur.  Noir is a sultry take on the original Viva La Juicy fragrance. Noir is for the woman who is daring and leaves a lasting impression. She’s the life of the party – not afraid to show off and get noticed. She is irresistible and unforgettable.


The berry-fruitalicious fragrance is an enticing interpretation of the original best-selling Viva La Juicy fragrance, featuring succulent ripe berry notes and gourmand accents of the classic scent with a touch of honeysuckle and sandalwood.  The opening notes feature wild berries mixed with sparkling mandarin and succulent Mara strawberry capturing the vibrant spirit of the Viva La Juicy girl.  The middle notes are mysterious and feminine featuring lush honeysuckle, beautiful gardenia petals and feminine jasmine sambac.  Drying down to the delicious bottom notes of amber, caramel and creamy vanilla combine with sandalwood to create an addictive finish to the scent.  The overall fragrance is berry-sweet, not too overpowering or overwhelming with it’s sweetness as it’s balanced out with the floral fresh middle notes and woody sandalwood at the bottom.

The packaging once again is exquisite, featuring a pink metallic bottle topped with a faceted glass cap on the vintage-inspired decanter bottle, etched with an iconic Juicy Couture crest. A black satin bow finishes the bottle and captures the seductive spirit of the night. The decadent fragrance bottle is packed in a shiny black carton with a vibrant pink embossed logo.


The Limited Edition Viva La Juicy Noir Eau de Parfum is available in three sizes; 100mL (RRP$110), 50mL (RRP$85), 30mL (RRP$65) and Eau de Parfum Rollerball Duo (10mL RRP$29) featuring Viva La Juicy and Viva La Juicy Noir (5mL each).

Viva La Juicy Noir is available now nationally from selected retailers, for your nearest stockist call 1800 015 500.

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Category: Fragrances

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