Dior Gets “Slick & Glossy” with their Latest Dior Addict Fluid Stick Collection

| 12 April , 2014 | Reply

Dior has released their latest Dior Addict Collection, a lip hybrid that is not a gloss, not a lacquer, nor a lipstick, it’s a ‘fluid stick‘ that combines maximum colour and glossy shine that holds on the lips.  The campaign features Sasha Luss as the face of the campaigned photographed by Steven Meisel alongside her ‘magical’ accessory the fluid stick!


Unlike a gloss, Dior Addict Fluid Stick contains no wax that could weigh down its texture. It is simply formulated with water. As soon as the texture is applied, the water evaporates, leaving bursting colour like a shot of glossy pigments, moisturized lips, a nude skin feel and slight sensation of freshness.

And what’s the verdict?  It’s a very smooth application and does feel comfy on the lips with a slight tackiness to it. I love the single swipe of intense colour and gloss, it holds for sometime and is really rich in it’s pigmentation.


Their names are inspired by the DIOR COUTURE SAGA, borrowed from Dior’s most enchanting pieces. You can choose from Dior’s specially selected four “IT” colours or from 12 additional addictive colours.

  • Pandore: A pure, radiant, flamboyant, EXPLOSIVE RED…And so bold that it could almost be forbidden…
  • Wonderland: A rush of FUCHSIA PINK PIGMENTS, an extreme burst of colour that instantanely glorifies the look.
  • Aventure: An ELECTRIFYING CORAL, bright and filled with light, for uncompromising allure… A real flash of bold.
  • Mirage: INCREDIBLY LIVELY TONE, BEIGE AT FIRST GLANCE but reveals itself to be enhanced with a hint of pink upon closer look.

12 additional colours include; Whisper Beige, Frisson, Rieuse, Kiss Me, Magique, Beige Lie, Artifice, Open Me, Vie d’Enfer, Mona Lisette, Minuit and Intrigue.


Joining the collection of course are matching nail vernis varnishes (RRP$36) in four ultra-trendy ‘IT’ shades to match your lips; Pandore 754, Wonderland 575, Aventure 551, Mirage 338.

Available now nationally at your nearest Dior counter, for your nearest stockist you can call 02-9695 4800.

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