Category: Ad Campaigns

Gisele Bundchen’s Blossom Sandals Collection Campaign

Gisele Bundchen’s Blossom Sandals Collection Campaign

| 17 February , 2012 | Reply

Gisele Bündchen’s newest campaign for her Ipanema Sandals has been released titled, “The Blossom Sandals Collection.” Taking inspiration from the delicateness, femininity and the beauty of flowers with the sandal straps formed by flowers, and flower appliques with metal finishes tap into the metallics trend we are seeing everywhere. I love Gisele’s Ipanema Sandals, they [...]

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Behind the Scenes with a Singing Liv Tyler for Very Irrésistible Givenchy Electric Rose Fragrance

Behind the Scenes with a Singing Liv Tyler for Very Irrésistible Givenchy Electric Rose Fragrance

| 15 February , 2012 | 1 Reply

Everyone’s been talking about it and now here it is, Liv Tyler makes her rock ‘n’ roll debut by singing a contemporary version of INXS’ “Need you Tonight” for the new fragrance she’s fronting by Givenchy Very Irrésistible Givenchy Electric Rose. The song was recorded at David Sitek\’s studio in Los Angeles with the filming [...]

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Preview: Kooey Swimwear’s “Birds of a Feather” Spring Summer 2012 Collection

Preview: Kooey Swimwear’s “Birds of a Feather” Spring Summer 2012 Collection

| 14 February , 2012 | Reply

Here’s a sneak peek at the upcoming Kooey Swimwear’s “Birds of a Feather” Spring Summer 2012 Collection featuring current Miss Universe Australia Scherri-Lee Biggs and the Face of Kooey Emily Cattermole alongside male models James O’Halloran and Adam Erceg. Photographed in the Margaret River region of Western Australia, once again produced by Kooey designers, Nikki [...]

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Gisele Bündchen Channels Marie Antoinette for Sky TV’s 2012 Campaign

Gisele Bündchen Channels Marie Antoinette for Sky TV’s 2012 Campaign

| 14 February , 2012 | Reply

Gisele Bündchen is back for SKY HDTV Brasil’s 2012 campaign, this time channeling Marie Antoinette, the Austrian who became Queen of France.  Gisele’s previous campaign with SKY for 2011 saw her channeling a housewife abandoned by her husband.  The new campaign comes with the tagline “What time do you live that doesn’t have SKY?” hence [...]

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Jennifer Lopez Glistens in her Bare Skin for Her New Fragrance “Glowing”

Jennifer Lopez Glistens in her Bare Skin for Her New Fragrance “Glowing”

| 10 February , 2012 | Reply

Jennifer Lopez has ‘stripped’ off for her latest fragrance campaign “Glowing” as photographed by Sølve Sundsbø with creative direction by Olivier Van Doorne Sharing with WWD, J.Lo said that the new fragrance is “a step beyond Glow” and that she remains “in the moment” when she’s creating her fragrances and is not focused on creating [...]

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On Counter: Diesel’s Loverdose Fragrance

On Counter: Diesel’s Loverdose Fragrance

| 10 February , 2012 | Reply

Diesel has spiced up their fragrances with the new edition of Loverdose that can be seen as a play on the words “Lover Dose” or “Love Overdose” with Ashley Smith as the face of the fragrance!  The new fragrance is described as a “beautiful but deadly weapon of seduction” made to “ignite passions like never [...]

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Karlie Kloss & Simon Nessman Star in Americana Manhasset’s “Kitschy” 50′s Style Spring 2012 Lookbook

Karlie Kloss & Simon Nessman Star in Americana Manhasset’s “Kitschy” 50′s Style Spring 2012 Lookbook

| 10 February , 2012 | Reply

I cannot tell you how excited I am to finally see Americana Manhasset’s Spring 2012 Lookbook featuring Karlie Kloss and Simon Nessman and OMG it was so worth the wait.  The “I Love Americana” Lookbook is bursting with colour and kitschy fun inspired by classic mid-century TV shows like “Leave it to Beaver” as we [...]

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First Look: Megan Fox is “Sultry” for MetroCity’s Spring/Summer 2012 Campaign

First Look: Megan Fox is “Sultry” for MetroCity’s Spring/Summer 2012 Campaign

| 9 February , 2012 | Reply

Megan Fox has turned up as the face of Korean Accessories brand MetroCity’s Spring/Summer 2012 campaign.  Looking her usual glamboyantly sultry self, Megan is seen lounging elegantly in a lace dress, glass of red wine and with a the new season bag.  Wonder if she’s had her make up done by Armani?  Milla Jovovich was [...]

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Are you Ready?  Mercedes-Benz New York Fashion Week for Fall 2012 is Ready!!!

Are you Ready? Mercedes-Benz New York Fashion Week for Fall 2012 is Ready!!!

| 9 February , 2012 | Reply

Mercedes-Benz New York Fashion Week starts this Thursday February 9th (tomorrow our time) and Maybelline are in their sixth season as the official cosmetics sponsor and this year they say they’ve got more makeup artists, more designers, more shows and more participation from their global community. With its biggest backstage roster yet, Maybelline will be [...]

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Herbal Essences Announces Nicole Scherzinger as new Global Brand Ambassador

Herbal Essences Announces Nicole Scherzinger as new Global Brand Ambassador

| 8 February , 2012 | Reply

Nicole Scherzinger has been named as the new global hair ambassador for Herbal Essences replacing previous ambassador Leighton Meester. The chart topper shared the following about her announcement: “I\’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me. [...]

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Jennifer Hawkins & Jessica Hart Go “Femme Fatale” in the Outback for Myer’s Autumn/Winter 2012 Campaign

Jennifer Hawkins & Jessica Hart Go “Femme Fatale” in the Outback for Myer’s Autumn/Winter 2012 Campaign

| 7 February , 2012 | 4 Replies

Jennifer Hawkins and Jessica Hart hit the outback of New South Wales for Myer’s Autumn/Winter 2012 catalogue and it’s bursting with stylish Australian Designers set against the backdrop of wheat fields with the stand out trend “Femme Fatale.” Femme Fatale is inspired by the 40′s and is all about embracing ladylike luxuries with soft fabrics [...]

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