Mitchell has scored two campaigns this Spring/Summer 2010.11 season, 100 years young Betts Shoes have embraced Mitchell as their first ever celebrity face to represent their brand.

Used to wearing his cricket whites and trainers, Mitchell enjoyed his first shoot for Betts and enjoyed a laugh on set with the crew about his new role as a fashion ambassador “I can sometimes dress up nicely and do the right thing- I like to be as comfortable as I can be”

His second campaign is the face of Jockey Underwear (with Giaan Rooney) and the fast bowling super star turns up the temperature in the Jockey Spring Summer 2010 campaign, photographed at Sydney Olympic Park.

The Jockey Men’s range is now available nationally at Myer, David Jones, Rebel Sport & selected specialty retailers and the Spring/Summer Betts Shoes range is available in-store or online: www.betts.com.au.

Now don’t say I don’t do enough for you!

Courtesy of Betts & Jockey

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On the Chenson’s blog, they discuss the “Temptation” theme and how they have focused on creating a conceptual campaign rather than having the handbags as the focus.  The theme is the seduction of angels descending to earth, playing with apples which are symbol of temptation.

Photographed on May 27, in a studio in Sao Paulo by Fabio Bartelt, and produced by Alexander Short, Paul Martinez with styling by Silvio Giorgio.

I found some scanned campaign images that show the handbags and it looks a bit strange to be honest! I love the concept but the theme doesn’t suit the product and neither does Jesus.

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She also shares that the industry is not as cutthroat as it’s portrayed: “There are many challenges, and yes it is very cutthroat but it is important not to take rejection personally, sometimes your look is not exactly what the client wants, so you have to be mindful of this all the time.”

You can read her interview and check out the magazine at their website: www.goldcoastmagazine.com.au.

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We were treated to moreish canapes that we snaffled down quickly, Cosmo’s and Gelatissimo ice cream cones while we gossiped and played with Alex’s new jewellery pieces trying them on to see what looks we loved and yes we walked away with a little gift!

Behind the Scenes with Alex Perry for Diva:

I only wish Juliana Forge was in attendance, she is the face of the campaign after all!

Courtesy of Diva

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Red Earth are currently working hard on a new brand direction and bringing the brand back to its Aussie roots.  The Red Earth journey started in 1991 in Melbourne with the idea for a range of products that embody the essence of Australia, the brand is now known around the world.

Today, Red Earth’s main distribution is in Asia (approx 200 stores), with the brand set to relaunch in Australia in 2011.

Red Earth’s recent homecoming and new brand direction marks another chapter in its journey. Like Australia, Red Earth is a symbol of beauty, purity and adventure. In keeping with its heritage, Red Earth draws inspiration from Australia, an infinite source of passion and beauty.

I’m excited to share this news and am looking forward to their relaunch in 2011.  For now we can enjoy these divine images of Juliana Forge and if you visit the website: www.redearth.com you can sign up for their newsletter to be kept in the loop on their relaunch.

Courtesy of Red Earth

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Bursting with new season style inspiration from jumpsuits to leather shorts, a candy coloured inspiration page that looks good enough to eat, plus a fashion blogger who’s summery style will make you feel well and truly ready to pack away your winter clothes and throw on a swimsuit and caftan.

OMG, how gorgeous is this Candy Colours page … it’s just so me and I want to eat it right up!

Mylookbook has also launched it’s first annual ‘Search For Style’ competition. Always on the hunt for new style inspiration, this is your chance to show off your style and be in the running to win a $1000 gift voucher to spend online at FrockShop.com.

Go to My Lookbook’s Facebook page to get started and get over to My Look Book’s website to start page flicking for Spring: http://magazine.mylookbook.com.au/.

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Kimberley Santos, Pop Couture

Overview:

Gok Wan is back with a brand new series of Gok’s Fashion Fix, the style survival guide to looking great on a budget. In the new series Gok will travel throughout the UK visiting the towns that fashion forgot and cleaning out the crammed closets of Britain’s most excessive shopping offenders. Fashion buyer Brix Smith-Start will once again go head to head with Gok in a fashion face off. It’s high end versus High Street as Gok strives to prove that you don’t need to spend a fortune to look fantastic. Casting votes are made not only by Gok’s faithful followers but also a front row of the most discerning fashionistas in town.

EPISODE 1:

Gok Wan is back! The British fashion favourite is back educating small-town women on looking great (on a budget) and how you can look like you belong on a runway with High Street fashion!

For me, I love looking at how simple staple pieces can be thrown together to look uber stylish. Honestly – it gives me hope. Its not necessarily about wearing a trend – the lesson is to wear what’s right for your body shape. Then, you’ll always be on trend.

What gave me a chuckle in this episode are the women that rock up to the town hall, acknowledging they ‘are a disaster’ or oh, yes they need help – but that’s being said whilst they are in tracksuit pants! Surely you know how to make an effort and get out of track pants? That doesn’t take a style icon?

I do love seeing a transformation though – with family and friends being relieved that their loved one is seeing some fashion sense. But, this tracky dak wearing mum goes from that; to a bodycon dress at work? WOW. That’s quite a jump.

The second part of the show is his lil competition with fashion ‘nemesis’ Brix Smith-Start – where they get a theme to build a look to (ie, in this episode Pretty, Ethnic, Sporty etc) with Gok choosing fashions from High Street, and Brix from high end-couture. Brix – is more than flamboyant, more than.. a little overdone on botox and I cannot handle her. Maybe that makes a good villain? I’ll always be Team Gok! But I just think she is just too over the top, and makes high fashion seem even more out of reach (than I already do!).

Definitely worth a watch as Gok has a great presence, and way of comforting those around him. Got to be said, I’m inspired just watching the way he can just niftily create headpieces, or add tea-soaked bows to a dress!

Premiering today (2nd September) screening Thursdays at 8.30pm and Sundays at 9.30pm on Lifestyle YOU, available on Foxtel and Austar.

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Photographed by Emma Summerton and set around London bringing a touch of British to China!  Orlando was the face of their Spring/Summer 2010 campaign with Agyness Deyn.

tfs

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The images a tad small will update when larger ones come out (sorry for the short lazy post, running out the door).

tfs

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